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Our history

130 years of development and experience manifest our values of the present and those of the future.


ROWI can look back on an eventful company history which is more than 130 years long: the jewellery factory (which dates back to the year 1885) was almost completely destroyed during the Second World War, but was rebuilt afterwards. ROWI found its core product with the invention of the Fixoflex watchband in 1952, which enabled it to achieve its international breakthrough. Today, the company combines its traditional roots with innovative business management.